A Glorious Idea: Inglorious Fruits and Vegetables

One supermarket chain proves how easy it is to change the perceptions and actions of people where everyone involved wins:

http://elitedaily.com/envision/food/supermarket-keep-food-going-waste-video/672280/?utm_source=FBTraffic&utm_medium=fijifrost&utm_campaign=CMfacebook

With Love,
Russ

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About russtowne

My wife and I have been married since 1979. We have 3 adult children and 4 young grandsons. I manage a wealth management firm I founded in 2003. My Beloved is a Special Education teacher for Kindergartners and First Graders. I'm a published author of 23 books in a variety of genres for grownups and children. In addition to my family, friends, investing, and writing, my passions include reading, watching classic movies, experiencing waves crashing on rocky shores, hiking in ancient redwood forests, and enjoying our small redwood grove and fern garden.
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12 Responses to A Glorious Idea: Inglorious Fruits and Vegetables

  1. utesmile says:

    I have seen it in a different country on facebook and i think it is fantastic. I would buy it !

  2. Mrs. P says:

    Reblogged this on Destination Unknown and commented:
    France leads the way…go France…who’s next?

    • russtowne says:

      I’ve heard that the former CEO of Trader Joe’s has also created innovative ways to use much of the waste that comes from the public’s misunderstanding of food expiration dates. these stories are encouraging.
      Russ

  3. Jim in IA says:

    Good for them. I forwarded the video link to the corporate headquarters of our chain store in IA.

    • russtowne says:

      Great idea! Thank you for reading this post and for spreading the word about this concept.
      Russ

      • Jim in IA says:

        The customer service rep replied right away. They pointed out how many millions of pounds of produce and other products with short shelf lives get donated to the local pantries and free lunch programs in our community. We see their generosity when we volunteer. Our local group is http://www.table2table.org/

        • russtowne says:

          Thank you for the additional info, Jim. That is an excellent point and terrific use of food that would otherwise be wasted. I suspect that these two ideas used in tandem could eliminate nearly all of the remaining waste.
          Russ

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