A Glorious Idea: Inglorious Fruits and Vegetables

Posted on August 6, 2014 by russtowne

One supermarket chain proves how easy it is to change the perceptions and actions of people where everyone involved wins:

http://elitedaily.com/envision/food/supermarket-keep-food-going-waste-video/672280/?utm_source=FBTraffic&utm_medium=fijifrost&utm_campaign=CMfacebook

With Love,
Russ

About russtowne

I'm awed by the beauty of nature and the power of love and gratitude. Some of my favorite sensory experiences include waves crashing on rocky shores, waterways in ancient redwood and fern-filled forests, and rain. My wife and I have been married since 1979. We have 3 adult children and 5 grandchildren. I manage a wealth management firm that I founded in 2003. My Beloved is a Special Education teacher for Kindergartners and First Graders. I'm a published author of approximately 60 books in a variety of genres for grownups and children.
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12 Responses to A Glorious Idea: Inglorious Fruits and Vegetables

  2. utesmile says:
    August 6, 2014 at 8:41 pm

    I have seen it in a different country on facebook and i think it is fantastic. I would buy it !

    Reply
  3. Mrs. P says:
    August 6, 2014 at 9:04 pm

    Reblogged this on Destination Unknown and commented:
    France leads the way…go France…who’s next?

    Reply
    • russtowne says:
      August 6, 2014 at 9:34 pm

      I’ve heard that the former CEO of Trader Joe’s has also created innovative ways to use much of the waste that comes from the public’s misunderstanding of food expiration dates. these stories are encouraging.
      Russ

      Reply
  4. Jim in IA says:
    August 7, 2014 at 2:02 pm

    Good for them. I forwarded the video link to the corporate headquarters of our chain store in IA.

    Reply
    • russtowne says:
      August 7, 2014 at 5:48 pm

      Great idea! Thank you for reading this post and for spreading the word about this concept.
      Russ

      Reply
      • Jim in IA says:
        August 7, 2014 at 6:11 pm

        The customer service rep replied right away. They pointed out how many millions of pounds of produce and other products with short shelf lives get donated to the local pantries and free lunch programs in our community. We see their generosity when we volunteer. Our local group is http://www.table2table.org/

        Reply
        • russtowne says:
          August 7, 2014 at 6:25 pm

          Thank you for the additional info, Jim. That is an excellent point and terrific use of food that would otherwise be wasted. I suspect that these two ideas used in tandem could eliminate nearly all of the remaining waste.
          Russ

          Reply

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