Taking Customer Appreciation to a Whole New Level

The brief video below is a touching reminder powerfully that a corporation can have a big heart and big profits.


With Love,

About russtowne

I'm awed by the beauty of nature and the power of love and gratitude. Some of my favorite sensory experiences include waves crashing on rocky shores, waterways in ancient redwood and fern-filled forests, and rain. My wife and I have been married since 1979. We have 3 adult children and 5 grandchildren. I manage a wealth management firm that I founded in 2003. My Beloved is a Special Education teacher for Kindergartners and First Graders. I'm a published author of approximately 60 books in a variety of genres for grownups and children.
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21 Responses to Taking Customer Appreciation to a Whole New Level

  1. utesmile says:

    Wow that is amazing. What a wonderful soul who thought that up. It got me crying!

  2. That was really touching. I saw the owner of Star Bucks on a show where he said that they pay the tuition of every employee who wants to go to school… I found that also really outstanding… I wish/hope Microsoft would have a touch of that kind of attitude… Not though related to appreciation …just a little understanding…. Diane

    • russtowne says:

      Sadly, as I understand it, Starbucks doesn’t actually spend any money on the tuition. The details are much less generous than the PR indicates. I believe the school involved substantially reduces the tuition for Starbucks employees.


      • Interesting bu sad…Thanks Russ p.s thought you might be interested but my hacker is back trying to get into my other email account again… ‘once bitten twice shy’…. but it’s almost impossible to report it to anyone.. can’t find an email from Google at all to send it to… ah well ‘spam’ it is Diane

        • russtowne says:

          I’m saddened by your on-going hacker issues, Diane. I think if you contact all your email addressees with your new email address and tell them to mark as spam your old address and only use your new one, the problem goes away for you. You can get on with life and focus on positive things. The hackers will tire of using the old email address without results and stop using it. Yes, they’ll find new ways to do bad things, but that will be the case no matter how much energy you use in attempting to battle it. Personally carrying the battle further is only likely to result in diminished quality of your life without improved results.

          • I would love to do that…. it becomes a bit complex because all my contacts are in Thunderbird for the two good ones and the Hotmail one that I cannot get access to delete it. My concern is for new contacts that I won’t want to add… I am working with my nephew trying to find a way…Even if I move out of thunderbird …there are still quirks… but this is not to go on to you about.. I will put it to rest … I just don’t want them to keep coming back..It is unnerving…. Sorry Russ…. Diane

  3. quiall says:

    I am proud to bank with TD!

  4. Wow. Make a person cry seeing all those happy people. What a gesture.I was especially moved by the tickets to Mom so she can visit her daughter.
    I saw a around Christmas or January where an airline gave presents to all the passengers.

  5. Gina's Professions for PEACE says:

    Wow… Russ! I love that you found this and have shared it! I cannot wait to add it to my YouTube channel collection of inspiring videos. THIS made me cry tears of happiness. Good for those people and good for this bank for rewarding their loyal customers. Love it!!

    • russtowne says:

      Thank you for helping to spread the word about such kindness and generosity, Gina. The world needs to hear and keep hearing about all the goodness that occurs every day all over the planet. I believe there is much more goodness than badness despite what many in the media continue to profitably infer and imply.

  6. Russ, I shared a link to your post on Twitter: https://twitter.com/TheDailyGraff/status/496476610531696641 Do you have a Twitter account?

    • russtowne says:

      Hi, John. Thank you. As for your question regarding my having a Twitter account, my answer is “Maybe.” I believe someone a while ago asked me to set one up, and I think I did, but I’ve never checked to see if it was set up, and have never used Twitter. I’m not anti-Twitter by any means, just focused elsewhere at the moment. You’ve heard the term “First Adopter” for technology. I’m more of a last adopter. I adopt a new app or gadget at about the time that everyone abandons it and moves onto the next best thing. It isn’t a rebellion thing, more of an inertia/laziness/slow-learning/aptitude/frustration thing. If an average person needs thirty minutes to do something related to technology, it often takes me three long, frustrating, hours, and at the end of that time I still often have little or nothing useful to show for it. There is still hope for me yet. I’m considering dumping my abacus. I’ve heard there is a new-fangled gadget called a calculator that folks have begun using. ;-D!

  7. Russ, I shared a link to your post on Twitter: https://twitter.com/TheDailyGraff/status/496476610531696641 Do you have a Twitter account?

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